Instagram isn’t any longer simply ‘a social media platform’. It’s your digital image, laid bare for all to see. With over a Billion of users Instagram is more than social media; it’s a digital world of its own. This is the world where status matters and where your follower count is social proof of your popularity and interest. As humans, we are hard-wired to use social proof to assess all things in life.
We walk past the empty restaurant to stand in line and wait an hour for a table at the
busy one. We wear the clothes that we’ve seen the celebrities wear on their Instagram. In
short, we tend to follow the crowd, and on Instagram an account with
hardly any likes or followers screams ‘boring’. However it doesn’t have to be this
way.
